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'Message on the bottle'

"The perfume bottles which grace a dressing table and the beverage bottles which languish in the cupboard speak volumes about their owners," writes Mary Lewis of London-based design consultancy Lewis Moberly.

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Her essay, "Message on the bottle," is one of three to appear in Graphis Bottle Design: Beer, Wine, Spirits, the newest publication ($39.95) from Graphis Inc. (New York, NY), edited by B. Martin Pederson. "The bottle/label designer needs a highly tuned aesthetic," she continues, "which transcends function and form into pure image." Likewise, Graphis Bottle Design transcends reference book, becoming more of a collector's scrapbook of both bottles currently available in the marketplace and self-promotional pieces used by designers. Although well organized into beer, wine and spirits categories, it's the dramatic photographs of the bottles that take precedence. The 260-page, soft cover book showcases more than 250 designs. The oblong shape of the book, measuring roughly 7" x 111/2", lends itself to the generally long and narrow bottle shapes. Bottle designs were submitted by designers, breweries, microbreweries and wineries in response to an international call for entries.

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