Employed on the Escada Magnetism fragrance pack, the technique creates a stark contrast between the inside and outside of the paperboard carton. The outside face features distinctive decoration, an enhanced glossy effect on the name “Escada”, and an embossed logo on the top of the carton. The new system adds dimension to the name of the perfume, “Magnetism”, printed in orange. The sophisticated design is available for both masculine and feminine versions of the fragrance.
