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New materials, printing techniques

The Creation and Development department of Ileos has created a new look for Escada fragrance packaging. It’s based on the choice of paperboard, the color, and the use of a sophisticated diffraction effect film.

Pw 11552 Dt Escada

Employed on the Escada Magnetism fragrance pack, the technique creates a stark contrast between the inside and outside of the paperboard carton. The outside face features distinctive decoration, an enhanced glossy effect on the name “Escada”, and an embossed logo on the top of the carton. The new system adds dimension to the name of the perfume, “Magnetism”, printed in orange. The sophisticated design is available for both masculine and feminine versions of the fragrance.

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