Designed for the person on-the-go, or busy traveler, the complete range of face and body care products comes in a portable format that is meant to incorporate everything the user needs or wants; everything that will help that person feel more at home with they’re away from home. Each user chooses the products they prefer or need for their own made-to-measure travel kit. The convenient pouch carries a lot, but takes up little space. The simple design incorporates texture and subtle coloring to convey a feeling of wellbeing and comfort. The bold use of the brand name on the removable paperboard band helps communicate the meaning behind the moniker: VIA.gg.IO, the Italian word for journey; VIA, life; gg, the Italian abbreviation for days, and IO, me, myself, my potential, my choices, the company says.
