Harpak-ULMA Flow Wrap Product Manager Hugh Crouch, who also talked about the format at an Innovation Stage presentation, believes this concept has a shot at being adopted in the U.S. because by eliminating the tray there’s not only a cost savings but also a source reduction advantage. In addition to removing one whole piece of packaging by going trayless, you also eliminate the trucks and the fuel they would consume when trays need to be delivered. As Crouch puts it, “Just send a roll of film to the meat packer and that’s it.”
