Cloth pouch packs ironing board cover and pad

Four factors drove the development of one of the award winners in the Non-Food Primary Packaging category, Household Essentials LLC’s Ironing Board Cover & Pad (with Packaging Pouch).

Pw 3237 House Essen 3

The next stimulant was Europe’s elimination of PVC. “We thought, if Europe is going to ban PVC, it’s probably only a matter of time before the U.S. will too,” Glenn says. Getting rid of PVC was also Household Essentials’ best route to Cradle-to-Cradle® Certification by MBDC - a recognition that the company viewed as essential to ensure the credibility of any new sustainable package. And a fourth driver, Glenn relates, was retailers’ increasing call for environmentally friendly packaging.

“The challenge was to come up with an innovative way to eliminate all plastic from our packaging and to economize shelf space for our retail customers while also having an attractive package that helps sell the product to consumers,” reads the company’s entry form.

Glenn adds that finding a cost-neutral solution was also critical. “You can’t approach a product like this and increase the cost by 15 percent and think you can still sell it at big box retailers,” he says. “It’s just not reality.”

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