Engaging the customer in green packaging

A nine-minute video from Katherine Putnam, president of Packaging Machinery Co. (www.packagemachinery.com) entitled “Sustainable Wrapping—A Consumer View,” highlights three packaging examples that demonstrate how brand owners are educating consumers on sustainability through their packaging. These include Top-Flite golf ball packages with reduced packaging materials; Marks & Spencer’s Swiss Chocolate box with a universal on-pack recycling label; and Nestlé candy packaging with compostable film.
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