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A 25% premium through design? P&G hopes to clean up in dish detergent

Can design help bring a 20% to 25% sales premium at retail over competing brands?

Pw 6634 Cascade Complete Tub

 Procter & Gamble thinks so, and it uses packaging to communicate the cleaning power of its reformulated Cascade Complete All in 1 ActionPacs automatic dishwasher detergent. The product is being introduced nationally in August. P&G leverages the brand’s blue and green product colors in both the product gel and on the label. The clear polypropylene container—it offers a different look amid the category’s paperboard containers and opaque bottles—lets consumers see the product.

Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
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Annual Outlook Report: Workforce
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report