View news and innovations from PACK EXPO 2024
View all the latest news and innovations from PACK EXPO International 2024

Birds Eye Foods' art management pays dividends

This summer, Rochester, NY-based Birds Eye Foods launched several new sauced frozen vegetables (shown) in flexible bags with prepress work executed through an agreement with Vertis, an integrated marketing and advertising solutions firm.

Pw 14336 Birds Eye Packages

The three-year deal commenced in January.

“In the past, prepress for Birds Eye packaging had always been facilitated by our suppliers (converters),” says Mark Kleehammer, the company’s packaging procurement manager. “Suppliers have either performed these tasks internally, or outsourced them to a third party, adding an administrative fee for services provided. We were looking to not only save costs, but also to gain greater control of our digital assets, including films and digital files. In the past, we had little control over the prepress process, and had lost control of valuable graphic assets due to the lack of a true archiving system. This made it difficult to transfer business if we wanted to change vendors.

“A centralization of prepress services and the digital asset management system hosted by Vertis will better position Birds Eye Foods as a low-cost producer by reducing total costs and improving productivity,” he continues. “Outsourcing these functions to a single source allows Birds Eye associates greater flexibility to focus on core business, while retaining control of the process.”

New e-book on Multipacking and Case Packing
Read how to extend the life of your case packing equipment and best practices for efficient shrink bundling operation. Plus, learn the differences between wraparound & regular slotted containers.
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New e-book on Multipacking and Case Packing