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S.C. Johnson uses packaging to innovate

Convinced that consumers would respond warmly to a package of plastic wrap whose film cutter bar was plastic rather than tin plate, marketers at S.C.

Pw 15649 Saran Wrap

Johnson of Racine, WI, have revamped all cartons for their Saran-brand Cling Plus product. The cartons now have a “finger friendlier” PET cutter bar.

“Considering that most calls to our plastic wrap consumer response center are complaints about the unforgiving nature of the metal cutter bar, we saw this as a true consumer benefit,” says S.C. Johnson packaging engineer Kris Gerulski.

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