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European designers ARE taking advantage of India's package design needs...

Bangalore-based Idiom Design and Consulting has contracted six designers from France and Poland to work on various retail design projects.

Other Indian design studios are considering hiring from abroad. Retail design projects include product design, package design, and brand management. While India is graduating more and more students out of top design schools, supply just can't meet demand. Indian consumers are becoming savvy, and hungry for aesthetically pleasing, innovative design. But one Indian designer cautions: European designers have limitations. They lack understanding of the Indian cultural context and need to learn how to work in the often chaotic Indian design environment.

Source: www.thehindubusinessline.com

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