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Planters’ New Peanut-Shaped Jar Uses Less Plastic, Too

A unique new package design for Planters’ 16-oz PET container for its Dry Roasted Peanut varieties results in 8% less plastic and another iconic asset for the brand.

Along with a new hourglass shape, the updated Planters Dry Roasted Peanuts package also got a new label—peanut shaped as well—designed to emphasize the line’s distinctive flavors.
Along with a new hourglass shape, the updated Planters Dry Roasted Peanuts package also got a new label—peanut shaped as well—designed to emphasize the line’s distinctive flavors.

Pushing 106 years old and sporting a monocle, spats, and a top hat, Mr. Peanut has played a significant role over the last century in elevating the Planters snack-nut brand to iconic status. Now, with the company’s new 16-oz peanut-shaped PET jar, Planters has another ownable brand asset to help drive recognition on-shelf. Designed as a nod to the product within, the shapely bottle also uses 8% less plastic versus Planters’ previous 16-oz bottle, a conscious change made to help meet parent company Hormel Corp.’s commitment to reduce its product packaging.

According to Planters Associate Brand Manager Allie Abney, the redesign of the packaging for Planters’ three Dry Roasted Peanut varieties was initiated to introduce a “flavor-forward” look that showcased the premium snack. “The peanut-shaped design was inspired by two drivers: how do we use less plastic than our previous bottle, and how do we successfully remind shoppers of the delicious, premium peanuts inside the bottle?” she says.


Read article   Read related article on a new packaging design for Seventh Generation’s full portfolio of products.


The biggest design challenge for Planters and its proprietary packaging supplier was finding a way to reduce the amount of plastic in the bottles while still enclosing the same amount of peanuts inside. “We addressed this through design innovation and by making the bottle slightly taller than before to compensate for the curvier peanut profile,” Abney explains. She adds that only minor modifications to Planters’ existing packaging machinery were required to accommodate the new package.

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