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Refill Revolution

Refillable and reusable packaging continues to come through the innovation funnel. See a few examples from ThePackHub’s September Packaging Innovation Briefing Report.

Zero Co Forever Containers
Zero Co Forever Containers

Reusable and refillable packaging examples have increased in occurrence, notably over the last 18 months as brands, retailers and suppliers look at ways of tackling single use and difficult to recycle packaging. A change in consumer attitude is emerging with resistance to single use packaging. The innovations collated can be segmented into the Ellen MacArthur Foundation's four reuse models Refill at home, Return from home, Refill on the go and return on the go. Dry food, household and personal care sectors are the ones that are making the most ground. Many of the in store examples listed are small trials and pilots as major retail chains test the water with a small number of initiatives in outlets. Their next moves will be eagerly anticipated.

Personal Care Box Package is All About Reuse

Zero Co is a Kickstarter crowdfunding project, selling refillable household cleaning products with containers made from what has been labelled OBL (ocean, beach and landfill) plastic. They have now announced their next project which is called the ‘Body Box’, in what they are claiming is the world’s first single use free personal care box. The box consists of eight items, a one litre pouch and 500ml ‘forever’ bottle for shampoo, the same for conditioner, a 50ml ‘forever’ deodorant bottle plus 100ml refill, and a 500ml body lotion pouch and 500ml ‘forever’ bottle. Once the pouches are empty, they can be posted back to Zero Co for cleaning and refilling. The Body Box starter pack costs $69AUS (£36.43), of which $5 goes towards their ocean clean up effort. So far, the business has collected over 6000kgs of OBL plastic that has been used to help make their ‘forever’ containers.Zero Co Forever ContainersZero Co Forever Containers

Hand Soap for Office Workers in Reusable Packaging Test

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