New Probiotic Soda Gets Package Design that Pops

A brand and package design for new-to-market functional soda Culture POP feels familiar, with subtle nuances, and drives consumer trial in the natural and mass retail channels.

Cp Family Ice Bucket

New Culture POP Soda is crafted with real, functional ingredients and only a touch of sweetness. Its mix of live probiotics, organic juices, and organic ground spices delivers a complex, tasty twist on familiar flavors. Culture POP, says its producers, is a soda you can feel good about.

When independent creative agency, ROOK/NYC, first started working on Culture POP Soda, the product brief was simple: create a brand and package design for a new-to-market functional soda that feels familiar, with subtle nuances, and drives consumer trial in the natural and mass retail channels. 


Here’s another soda packaging design story that might whet your whistle. Read here to learn how U.K. craft soda company Dalston’s created boombox-inspired shippers for its online sales during COVID-19 that pay homage to its music roots, while introducing new consumers to the brands’ values and personality

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