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Boosting Employee Engagement While Confronting COVID-19

For this year’s View from the Top feature we checked in on Colgate-Palmolive.

Pablo Silva Freire
Pablo Silva Freire

Pat Reynolds, VP Editor EmeritusPat Reynolds, VP Editor EmeritusI’d hoped to visit them in person at what looks to be a mighty impressive Global Technology Campus in Piscataway, N.J. But as we all know, this past year was not very conducive to anything being done in person—from interviews to trade shows to seeing my granddaughters in Germany. Still, thanks to the wonders of Google Meet, I was able to have some incredibly fruitful conversations with the good folks at Colgate, the gist of which you can read here.

That story focuses primarily on packaging innovations aimed at helping a nearly $16 billion Consumer Packaged Goods company minimize its carbon footprint. Few would disagree that the firm has made some meaningful strides in 2020. But this was also a year when Colgate showed up big time in the planet’s response to COVID-19. How? By donating 25 million bars of soap to support the World Health Organization’s #SafeHands Challenge.

“The WHO is promoting hand-washing as one of the ways to slow the spread of the pandemic, and we’re committed to supporting a healthier future for all,” says Colgate Director of Corporate Communications Tom DiPiazza. “So we called on five of our plants on three continents to start producing these bars of soap as fast as we could. Then we worked with UNICEF, CARE, and Save the Children to get it delivered where it was needed.”

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