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Hyper-local packaging campaign takes aim at Brooklyn

Perrier carbonated mineral water is rolling out a hyper-local, targeted packaging campaign focused on a single New York neighborhood.

Perrier's hyper-local packaging campaign will set its sights on Brooklyn.
Perrier's hyper-local packaging campaign will set its sights on Brooklyn.

The limited-edition collection of 330 mL bottles, designed by New York-based artist Juan Travieso, will be available only in select Brooklyn locations throughout the summer of 2018.

Called PERRIERxWILD, imagery on the bottles depicts wild animals on a striking, glow-in-the-dark background.

The 50µ PET film sleeve uses standard inks with a UV effect in yellow and white, for a glow in the dark affect. The sleeves were heliogravure printed.

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