Hyper-local packaging campaign takes aim at Brooklyn

Perrier carbonated mineral water is rolling out a hyper-local, targeted packaging campaign focused on a single New York neighborhood.

Matt ReynoldsEditor

Jun 26th, 2018

Perrier's hyper-local packaging campaign will set its sights on Brooklyn.

Perrier's hyper-local packaging campaign will set its sights on Brooklyn.

The limited-edition collection of 330 mL bottles, designed by New York-based artist Juan Travieso, will be available only in select Brooklyn locations throughout the summer of 2018.

Called PERRIERxWILD, imagery on the bottles depicts wild animals on a striking, glow-in-the-dark background.

The 50µ PET film sleeve uses standard inks with a UV effect in yellow and white, for a glow in the dark affect. The sleeves were heliogravure printed.

Perrier Group of America

Bpi Certified Compostable Lidding

Compostable Coffee Pod Lidding Film

C-P Flexible Packaging launches BPI-certified compostable coffee pod lidding film designed for the latest single-serve coffee makers.

Flip-top Carton

ACMA launches Ecoshell a recycleable paper-based carton designed for the confectionery industry but is applicable to any compatible product.

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Recyclable PE Mono-material Pump

Aptar Beauty + Home launches Future a recyclable PE mono-material pump designed for the beauty and personal care industry.

Ink for CIJ Printers

Diagraph offers the 1088 Yellow Bottling Pigmented Ink for the Linx 89xx Series printers designed for use in harsh manufacturing environments.

C.O.I.M. S.p.A. Acquires Neoflex SL

C.O.I.M. S.p.A., an Italian multinational company, acquired a controlling interest in Spain-based Neoflex SL.

Budweiser’s three new limited-edition cans celebrate American freedom, featuring a red, white, and blue design emblazoned with stars and stripes.

Budweiser Busts out Patriotic Cans for ‘Historic Summer’

Beer giant kicks off the summer season with three limited-edition can designs that celebrate American freedom, with a portion of sales being donated to non-profit Folds of Honor.

Beginning in June, Beiersdorf’s Nivea Naturally Good face care product range will be on the shelves in about 30 countries around the world in packaging made from this renewable polypropylene.

New Nivea Jars are Made from Bio-based Forestry Byproduct

Beiersdorf debuts polypropylene jars for its Nivea face cream that are made from tall oil—a byproduct of the forestry industry—to create petroleum-free, certified renewable plastic packaging.

The Ultra Digital Enhancement press installed at Germany S.A.C.I.A.G. in Paraguay.

Digital Enhancement of Folding Cartons

Scodix, the world’s leading provider of digital enhancement solutions for the graphic arts industry, recently announced that Germany S.A.C.I.A.G has installed a Scodix Ultra Digital Enhancement Press.

Custom actuator on aerosol container appeals to today's consumer.

Hot Shot Insect Killer Gets Custom Actuator

A custom actuator designed specifically for Spectrum Brands’ Home & Garden business unit is a key feature on the firm’s Hot Shot® Ant, Roach & Spider Killer line.

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Squeeze Tube Product Dispenser

SOPO Dispenser Corp. offers a stick-on, peel-off squeeze tube personal care product dispenser designed to stick on the wall or be used as a traditional countertop bottle.

Pressure sensitive labels for a craft brewer are a good example of what Aptech produces on its Mouvent LB701 digital press.

Clustered Print Heads for Digital Printing

In 2017 a Bobst division called Mouvent unveiled a new digital label press that is differentiated primarily by its use of print head clusters.

Unique FlipGuard™ dispensing closure delivers branding and safety

Unique FlipGuard™ dispensing closure delivers branding and safety

Consumers want secure, convenient and smooth dispensing for sauces, dressings and condiments. Berry's new FlipGuard flip-top dispenser's unique design includes a tamper-evident strip and more.

Join us to watch this panel discussion on Sustainable Packaging, recorded live from last week’s digital Chicagoland Food & Beverage Network Leaders in Sustainability Conference.

Plant-based Food Companies Weigh In on Sustainable Packaging, New Materials, and Carbon Footprint

With sustainability a top concern for their consumers, these plant-based food leaders take packaging innovation seriously. Mike Loquercio, a VP at Greenleaf Foods, and Kailey Donewald, founder of Sacred Serve gelato, join PW's Matt Reynolds to discuss.

Cacao Water Just Cacao Copy

Innovation/Supply in the Post-Pandemic Era (are we there yet?)

Can the supply of/demand for recycled goods and bio-based materials replace geo-based packaging materials (metal, glass, plastics) without creating bio-based supply choke points?

Michelman Digi Guard Plus Uv Op Vs News Release High Resolution Image

Michelman Partners with HP Indigo to Help Press Owners Expand into High-Performance Label Markets

Label printers can better serve high-performance label markets with digital print technology designed to enhance the mechanical, water, chemical, and thermal durability of digitally printed labels on HP Indigo label presses.

Press Release Photo

Corrosion Inhibitor Film

Natur-VCI a biodegradable and compostable vapor corrosion inhibitor film from Northern Technologies International’s business unit Zerust, is designed to protect ferrous and non-ferrous metals during shipment and short-term storage.

Wide-Mouth To-Go Glass Bottle

O-I Glass offers the Drinktainer, a glass bottle designed for to-go services with a wide mouth that combines the convenience of a glass bottle with the sensory consumption experience of a drinking glass.

Videojet V4230 Ink On Hdpe

Continuous Inkjet Ink

Videojet Technologies launches the MEK-based continuous inkjet (CIJ) V4230 black ink designed for excellent abrasion resistance on rigid HDPE containers such as cleaner spray bottles, detergent bottles, and shampoo/conditioner bottles.

Injection-molded PP and a unique package closure are keys behind the success of this new product from CleverFoodies.

CleverFoodies Leverages Injection-Molded Package

Recyclable Paper Tube

Smurfit Kappa Composites offers the Smurfit Kappa Eco-Tube that is100% recyclable through readily available consumer recycling schemes.

More in Materials & containers

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Compostable Flexible Packaging Film

TricorBraun launches Biotre 3.0 a flexible packaging film made from renewable and compostable resources, such as wood and pulp. It is designed for specialty food and snacks, pet treats, nutraceuticals, and other non-coffee products.

Among the personal care brands that have switched their packaging from plastic to aluminum is plant-based hair care company Eva NYC.

Specialty Personal Care Brands Embrace Aluminum

Bath and hygiene brands that target sustainability-minded consumers—ones who are less sensitive to price and more concerned about doing good—are landing on aluminum as an ‘infinitely’ recyclable plastic alternative.

ProAmpac Extends Market Reach for Recyclable Fresh-Food-To-Go Packaging to North America

ProAmpac is building on the European success of Rapid Action Packaging’s (RAP) fresh-food-to-go packaging portfolio by expanding into North America.

The package used by the Hand Wash Therapy collection is a custom, 12-oz brushed aluminum bottle from a proprietary supplier.

Aluminum Bottles, Aromatherapy Scents Elevate the Hand Wash Category

Wanting to keep the planet both pretty and healthy, premium, vegan-friendly brand Raw Sugar introduces a new aromatherapeutic hand wash line in a 100% recyclable aluminum bottle.

New AmSky blister system represents a child-resistant and senior-friendly (CRSF) recyclable pharmaceutical package free of PVC.

Amcor: Recyclable Blister Packaging

New AmSky blister system eliminates PVC from blister packaging–designed to enable healthcare customers to improve the recyclability of their packaging. The system represents a child-resistant and senior-friendly (CRSF) recyclable pharmaceutical package.

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Pinnacle Packaging Announces Its Certification as a Women’s Business Enterprise

Pinnacle Packaging, a Chicago-based distributor of packaging, shipping, and industrial supplies, was certified as a Women’s Business Enterprise (WBE) with the Veterans Business Program in the state of Illinois.

The new bottles are made from 100% aluminum, with some formats containing an amount of recycled material.

Masstige Hair Care Brand Moves to Aluminum for Full Line

Plant-based hair care brand Eva NYC addresses sustainable beauty’s biggest issue—non-recyclable packaging—with vibrant, new 100% recyclable aluminum bottles.

The custom, 10-oz bottle with shapely, rounded shoulders, is printed in a range of bright colors that align with the company’s established color palette.

New Hand Soap and Sanitizer Clean Up with Aluminum Bottle

Hand soap company Hand in Hand packs its ‘sustainable suds’ in colorful, modern aluminum bottles, a move it says helped propel a growth in sales of 1,000% YOY.

Antibacterial Laminates

Antibacterial Laminates

Nobelus added two antibacterial laminates to its portfolio—PlatinumOPP and LuxeFilm ScuffProof designed for label, flexible packaging, and point-of-sale applications.

The new 100% recyclable film, a biaxially oriented polyethylene, was three years in the making

Nature Valley is First in Snack Bar Category with 100% Recyclable Film

General Mills’ new polyethylene-based film wrap for Nature Valley Crunchy granola bars is certified to carry the How2Recycle label for Store Drop-Off systems.

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Paperbord Punnet Trays

Graphic Packaging launches the ProducePack Punnet, a paperboard alternative to plastic punnet trays for fresh fruit and vegetables available for all commonly used punnet sizes, is fully recyclable, and reduces plastic up to 100%, depending on application.

Among the new formats are a hexagonal paper tube for the Smarties Giant Tube, a multipack consisting of paper tubes held together with a label, a paper bag for small cartons of mini Smarties, and a stand-up pouch.

Nestlé Achieves ‘Paperization’ of Confectionery Packaging

Transitioning from plastic to paper for 419 SKUs of its Smarties brand chocolate candies requires extensive R&D in new materials, new package designs, equipment compatibility, and recycling potential for Nestlé.