Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Flavor-infused packaging

Ferolito Vultaggio & Sons, creators of AriZona Iced Tea products, recently added a new water product to its beverage portfolio. The AriZona Infused Water, a line of four lightly sweetened and lightly flavored waters, recently hit store shelves in 20-oz bottles from Constar Intl.

Pw 13380 Dt Anfonabottles

The bottle, consisting of a shrink-sleeved, spherical shoulder and vertical ribbed body design, is also decorated with a wraparound paper label. This design brings together a number of visual elements to create a distinctive look. The neck portion of the bottle is spherical with the shrink sleeve decorated with photos of fruit, giving the illusion of the water passing through the fruit, picking up its flavor before being consumed. The upper portion of the base section has a more traditional wraparound label, leaving the lower portion of the base for “branding panels.” These panels provide an easy-grip feature for the consumer. The AriZona brand name is embossed in the center of the vertically oriented panels. “It was important for us to break away from the traditional looking hot-fill bottle,” says John Balboni, AriZona president. “Constar did a great job of giving us both the function we needed as well as a unique look for our new Infused Water product.”

Is your palletizing solution leaving money on the floor?
Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
Read More
Is your palletizing solution leaving money on the floor?
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report