No plain Jane

The Jane Cosmetics Division of Estée Lauder, New York, NY, called on Sterling Group (New York, NY) to design a line of skin care products for teens.

The result is a spunky collection of transparent tubes, plastic-coated glass bottles and plastic containers with pastel-colored labels. The pressure-sensitive labels feature an illustration of a young girl and Jane Cosmetics’ signature daisy. “The entire line exudes the message that we’re trying to communicate—healthy, fun and functionality,” says Howard Katkov, president of Jane Cosmetics. The skin care products have been available since April and are merchandised in the cosmetics section alongside the Jane Cosmetics line.

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