Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Right as rain

To communicate Rain Vodka’s natural organic grain and premium quality, Spar Inc. (New Orleans, LA) redesigned the spirit’s bottle to resemble a clear, pure raindrop.

Pw 19013 S Pw 0600 070

According to Sazerac, the Frankfort, KY, distiller of Rain Vodka, the previous package’s tall, rectangular bottle was doing little to differentiate itself from other vodkas’ elaborate packaging on the shelf. The glass bottle is frosted at the neck and fades into clear near the bulb of the “raindrop.” A cobalt blue acrylic closure, which is attached to a cork stopper, tops off the bottle. Rain Vodka is available in select U.S. markets, with a nationwide rollout scheduled for this year.

In a hurry? Request more info via Web-based reader service by clicking on the reader service number.

Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
REGISTER NOW AND SAVE
Break out of the ordinary: see what’s new in packaging & processing!
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce