Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

Right as rain

To communicate Rain Vodka’s natural organic grain and premium quality, Spar Inc. (New Orleans, LA) redesigned the spirit’s bottle to resemble a clear, pure raindrop.

Pw 19013 S Pw 0600 070

According to Sazerac, the Frankfort, KY, distiller of Rain Vodka, the previous package’s tall, rectangular bottle was doing little to differentiate itself from other vodkas’ elaborate packaging on the shelf. The glass bottle is frosted at the neck and fades into clear near the bulb of the “raindrop.” A cobalt blue acrylic closure, which is attached to a cork stopper, tops off the bottle. Rain Vodka is available in select U.S. markets, with a nationwide rollout scheduled for this year.

In a hurry? Request more info via Web-based reader service by clicking on the reader service number.

2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability