Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Euro-chic graphics

Clearly Canadian Beverage Corp. introduces Tré Limone, a more refined, Euro-centric sister beverage to Clearly Canadian.

Pw 19126 S Pw 0500 097

The introduction comes on the heels of the Clearly Canadian packaging redesign last month (see Packaging World, April ’00, p. 10 or packworld.com/go/clearly). Although the flavoring of Tré Limone is quite different (it’s described as a “dry, sparkling lemon-ginger drink”) and the look of the 14-oz glass bottle is distinct, all the packaging materials are exactly the same as Clearly.

“We knew we were going to be using the same bottle as Clearly, so we wanted to make sure that [Tré Limone] looked different,” says Jonathan Cronin, vice president of marketing at a U.S. affiliate of Clearly Canadian Beverage Corp., which is based in British Columbia, Canada. “We also wanted to deliver premium, quasi-European, sophisticated imagery.”

The result is a full-body shrink sleeve label done in a striking shade of aqua. An illustration of bright yellow lemons that is intentionally out of register decorates the top of the bottle, and a yellow band across the bottom calls out the Tré Limone name in a trendy script. The sleeve is made of Eastman’s (Kingsport, TN) 2-mil Eastar® PETG copolyester and is gravure-printed in six colors by CCL Industries (Willowdale, Ontario, Canada).

Clearly Canadian invested in a PDC (South Norwalk, CT) sleeve applicator and steam shrink tunnel for both Clearly and Tré Limone that operates at speeds of 325/min. According to Cronin, steam delivers the even and consistent shrink desirable to Clearly Canadian. When asked about the cost of the machine, Cronin admits it was a big investment but says it is the best solution for the application. “We’re going to use this puppy a lot,” Cronin says. “I don’t think our next brand’s label material will be a big surprise to anyone.”

Retailing for 99¢ to $1.09, Tré Limone hit store shelves throughout the U.S. and Canada in March.

In a hurry? Request more info via Web-based reader service by clicking on the reader service number.

Or you can jump right to their Web site.

Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms
Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
Access Report
Coding, Marking, and Labeling Innovations Report