Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Label reflects biscotti quality

Shortly after Ecce Panis, Carlstadt, NJ, introduced its gourmet biscotti in 8-oz bags a year ago, the company realized the package didn't do the product justice.

Pw 20205 Shoaft Ecc Pan 6

The kraft paper bag had printed on it a small photo of the biscotti, but the company wasn't happy with the quality of the print job, says marketing director Barbara Bacci.

This led Ecce Panis to Label Graphics (Little Falls, NJ) for a printed label. The 60# pressure-sensitive paper label is flexo-printed in seven colors. It depicts the product inside the bag to Ecce Panis' liking. "By using photo-quality labels, the visual allure of our biscotti is artfully and accurately displayed to the consumer," says Bacci.

Printing and applying the new labels to the bag is less expensive than buying printed bags, according to Janine Freed, purchasing manager at Ecce Panis. However, she would not specify what the savings are.

The biscotti are available in five varieties at specialty stores and supermarkets nationally. They sell for $5.99 to $8.99.

Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
REGISTER NOW AND SAVE
Break out of the ordinary: see what’s new in packaging & processing!
2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports