Coincident with the updating, the Englewood Cliffs, NJ-based company introduces a new brand, Natural Brew in five flavors. Label graphics, including a new Lipton logo, were designed by Gerstman+Meyers (New York, NY). The new rounded rectangular canister comes complete with adhesively-applied gravure-printed labels. The foil/paperboard package is being produced by a new linear manufacturing line at the development center for Sonoco's Consumer Products Division (Hartsville, SC). It replaces a round canister, also from Sonoco, and offers improved convenience, easier handling and better space efficiency all the way from fabrication to the pantry. A new foil/paperboard base offers Lipton a package with a stronger environmental story, compared to the steel base on the previous round containers. The new canisters began shipping in early March in sizes from 24 to 80 oz.
Lipton restages tea mix packaging
A new high-performance rectangular paperboard canister--featuring revamped graphics--is leading Lipton's sugar-sweetened iced tea mixes in a major makeover.
Mar 31st, 1996