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CleverFoodies Leverages Injection-Molded Package

Injection-molded PP and a unique package closure are keys behind the success of this new product from CleverFoodies.
Injection-molded PP and a unique package closure are keys behind the success of this new product from CleverFoodies.

Burlington, Vermont-based CleverFoodies has launched Scramble, a vegetable mix for egg dishes, and it’s proving to be a clear success in the U.S.

The unique product makes it easier to cook fast and delicious scrambled eggs, omelettes, or frittatas. Users simply whisk a few eggs with milk or water, add their favorite mix-in, cook, and enjoy.

The injection molded RPC Superfos SuperLock® pack  has the format and feel of a jar, yet it’s made of polypropylene. With a double-sided print on the click-on screw lid, the package allows maximum space to share brand messages and cooking instructions. The three varieties of innovative vegetable mix – Leafy Greens, Rancheros, or Mediterranean – are retailed in the chilled section, next to the eggs.

“The SuperLock® pack is new to the American market and therefore it is a good match for a new product category,” explains Marc Gascon, owner and co-founder of CleverFoodies. “The lid differentiates our products from others, and its oxygen barrier gives us the desired shelf life.

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