Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Dasani uncaps a record number of more-sustainable packaging options

Among them, a bottle using rPET with plant-based plastic, two new aluminum package formats, a lighter-weight PET bottle, and a package-less, customizable water dispensing system.

New packaging includes the HybridBottle, an aluminum bottle, and an aluminum can in two sizes.
New packaging includes the HybridBottle, an aluminum bottle, and an aluminum can in two sizes.

A decade after launching the revolutionary PlantBottle plant-based, recyclable PET bottle, Dasani is taking the next step in the package’s evolution with a bottle that—along with other packaging innovations—will remove the equivalent of 1 billion virgin plastic bottles from the Coca-Cola supply chain over the next five years. In mid-August, Dasani announced that over the next year it plans to roll out a next-generation lineup of recyclable, renewable, and package-free options.

The key innovation is Dasani’s new 20-oz HybridBottle, a PET package made from 21% PlantBottle material, 30% recycled PET, and 49% virgin PET. The package will be the first of its kind in the U.S. when it launches in mid-2020. While Coca-Cola’s long-range goal is a 100% bio-PET bottle, until the technology is fully developed and scalable, Sneha Shah, Group Director, Packaging Innovation, Coca Cola North America, says Dasani wanted to move ahead in reducing the amount of virgin material used in its packaging by incorporating recycled content. “It’s a journey,” she says. “As new technologies become available and as the industry evolves, we will experiment and try new things.

“With the HybridBottle, we’re really focused on incorporating recycled PET. By doing this, we’re signaling that PET has great value in the market. We also hope it will inspire the development of the recycling infrastructure and recycling behavior amongst consumers.”

Indeed, Coca-Cola will need to stimulate an increase in recycling if it’s to meet its World Without Waste goals, which call for the company to make 100% of its packaging fully recyclable by 2025 and to produce bottles and cans with an average of 50% recycled material by 2030. According to Shah, 30% rPET for the HybridBottle was the limit, as “right now, there really isn’t enough recycled PET to go towards something like 100 percent rPET.” That’s why, she adds, the work Coca-Cola is doing to build the circular economy and encourage more recycling is so important.

As part of this work, beginning in fall 2019, Dasani will also be adding How2Recycle labels to all of its packaging to help educate and encourage consumers to recycle.

Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
REGISTER NOW AND SAVE
Break out of the ordinary: see what’s new in packaging & processing!
2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports