Yunjiang, a private label liqueur manufactured by Shanghai Yun Jiang Biotechnology, Co., Ltd., approached RR Donnelley (RRD) in 2018 with a need for a label that reflected the unique traits of the first ginger fermented liqueur in the China market. Every aspect of the new label has significance to the origin of the beverage.
Most notable from a distance, the topographical map imagery represents the unique terraced fields that are specific to the geographic landscape of Luoping, Yunnan, the province of China where the raw materials for the liqueur are sourced. The elegant black and gold color scheme symbolizes the raw materials used in the drink, with the black matte background symbolizing the Earth and soil, and the gold curves represent the high quality of the ginger. Finally, the classic Chinese vertical characters speak to the traditional origins of the product.
“We engaged RRD because we needed a label that accurately reflected the quality and uniqueness of our product,” says Lisa Wang, Marketing Manager, Yun Jiang. “From day one, we knew that RRD was the right company for the job as they dove headfirst into researching our beverage and how and where it was produced. The depth of the research and expertise shows in the final product and we’re honored to see it recognized by the Pentawards.”
