Weight Watchers, now known as WW, has rolled out a refreshed brand with the help of a global inter-agency design team. Leading the global packaging design of its consumer products was Pearlfisher New York, which created the new graphics over the course of eight months.
Because WW is an iconic global brand, the challenge was to bring the company’s new purpose as an inclusive wellness brand to life visually across its portfolio. Building upon the strategic foundation set by the WW team with SYPartners, it was crucial that the redesign express the brand transformation in a bold and visionary way to extend the appeal of the brand to everyone while continuing to resonate with existing members around the world. To do so, Pearlfisher focused on the values and mission of WW, imbuing the new packaging design with emotion and impact.
