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Glass single-serve for E-com wine

Pushing the boundaries for wine bottle design is a startup e-commerce-only company out of San Francisco called Usual Wines. Its 6.3-oz single-serve glass bottle, a proprietary design produced by an unnamed supplier, is available online in 6-, 12-, or 24- count cases.

Custom glass single-serve holds 6.3 oz of Usual Wine.
Custom glass single-serve holds 6.3 oz of Usual Wine.

“We’ve watched a number of alternative wine package formats catch fire lately, cans in particular,” says Matt Dukes, founder of Usual Wines. “That got us thinking about a single-serve format, but we didn’t want a 187-mL plastic bottle like you find on an airplane. We wanted something nice that you’d want to have in your home. By going with a glass container we kind of took a step backward towards something much more traditional. It’s a way of saying this is what real wine looks like, this is what it feels like, this is how heavy it is, and, most important, this is how good it tastes. We think this separates us from everything else on the market and says, ‘This is what a really nice glass of wine looks like.’”

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