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Febreze a Dow award finalist

The Dow Chemical Company recently announced the winners of the 2018 30th Awards for Packaging Innovation, which recognizes the packaging industry’s top achievements in innovative packaging designs, materials, technologies, and processes.

Febreze One is actually a bag-in-bottle approach.
Febreze One is actually a bag-in-bottle approach.

Among the Diamond Award Finalists was Febreze One from Cincinatti-based Procter & Gamble. One of the best known brands in the P&G portfolio, Febreze encompasses a number of odor-eliminating consumer products in packaging formats ranging from plug-ins to aerosols to trigger sprayers. Now comes Febreze One, whose unique two-in-one formula makes it a double-barreled household aid: Use it for removing odors from the air, as consumers do with a metal aerosol can of Febreze Air Effects, or to remove odors from fabric, as consumers do with a HDPE trigger-spray container of Febreze Fabric Refresher.

In addition to its cross-over functionality, Febreze One features Flairosol dispensing technology found in neither the Air Effects aerosol can nor the Fabric Refresher trigger sprayer container. It is this dispensing technology that helped the package win a Dow Award. Also impressing the Dow judges is the fact that Febreze One is a refill concept aimed at minimizing packaging waste.

Let’s examine the composition of the package, which comprises several parts:

• injection-stretch blow-molded PET container

• full-body shrink sleeve label

• spray head/dip tube/compression chamber; by far the most complicated component, it consists of some nine parts, though as we’ll see in a minute, it’s designed for many uses

• inner polyethylene bag that holds the 300 mL of liquid product and that gradually collapses around the dip tube as product is dispensed so that minimal product is wasted

This Febreze package and its Flairosol dispensing technology represent the latest refinement of a patented technology platform from the Dutch firm AFA Dispensing. For nearly 20 years AFA has offered a trigger spray dispensing technology that produces a fine mist much like an aerosol but without any need for pressurized gas.

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