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Herbal medicine packages look at home in the kitchen

A redesign for the Maty’s line of herbal medicinal products helps this all-natural and organic brand break from a sterile, clinical-looking sea of OTC packaging on-shelf.

“Rethink your medicine cabinet with whole food health alternatives.” That’s the advice given by Maty’s Healthy Products, LLC, of Pittsford, NY, a maker of herbal medicines—among them all-natural and organic cough syrups, indigestion relief, and skin-care products—made from whole food ingredients. Until recently, the company was using stock packaging, including bottles and jars, some with secondary cartons, for its range of herbal remedies. But as its business grew, Maty’s decided to invest in new packaging that would more clearly convey its natural ingredients story and differentiate its products on shelf.

Founded nearly 10 years ago, Maty’s is named for the daughter of founders Bob and Carolyn Harrington, who sought out holistic remedies to heal Maty after she was born with serious health problems. Their products can now be found at Walmart, CVS, Rite Aid, and Target and compete with both conventional and natural brands.

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