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Men’s skincare brand debuts sugarcane-based tubes

A new line of flexible tube packaging for Bulldog Skincare for Men uses polyethylene made from sugarcane.

Bulldog has become the first men’s skincare brand to use sugarcane as a raw material for its flexible tube packaging.
Bulldog has become the first men’s skincare brand to use sugarcane as a raw material for its flexible tube packaging.

Bulldog Skincare for Men has become the first men’s skincare brand to use sugarcane as a raw material for its flexible tube packaging. Bulldog’s new tubes, developed by RPC M&H Plastics, are used for moisturizers, face washes, and face scrubs, with multiple variations of each product focusing on different skin types, including sensitive skin, mature skin, and oily skin.

Explains RPC, the “green” polyethylene is created by farming sugarcane on sustainable land in Brazil, thousands of kilometers from the Amazon rainforest. While being cultivated, the sugarcane captures CO2 from the air as it grows. In fact, says RPC, sugarcane is so efficient at capturing CO2 that with every kilogram of green plastic produced, 3.09 kg of CO2 is removed from the air. Once grown, the sugarcane is transformed into ethanol, used by Braskem to create its I’m green™ Green PE. RPC M&H Plastics then uses the material to create Bulldog’s flexible tubes while maintaining the performance characteristics of traditional PE.

RPC adds that another benefit of the material is that sugarcane is often planted on degraded pasture land, which in turn helps recover the soil for future use as general farmland or to simply plant another crop of sugarcane.

Says Simon Duffy, founder of Bulldog Skincare For Men, “Bulldog is proud to be the first men’s skincare brand in the world to use plastic from sugarcane in our packaging. We have always tried to make the most ethical and sustainable decisions we can, from never testing on animals, to never using microbeads to making all our products suitable for vegetarians and vegans. Plastic from sugarcane is the latest step in this approach, and we are delighted to have worked with M&H Plastics to turn Green PE into something we can use in the tubes and caps of our packaging.”

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