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Paw-friendly ice melt gets beefed-up package

Morton Salt redesigns the container for its Safe-T-Pet Ice Melt product to provide greater stability, reducing package damage as well as the need for corrugated during pack-outs.

A custom PP flip-top closure replaces the difficult-to-maneuver wide-mouth screw top that was used previously.
A custom PP flip-top closure replaces the difficult-to-maneuver wide-mouth screw top that was used previously.

When Morton Salt introduced its Safe-T-Pet salt- and chloride-free ice melt product, the goal was to protect pets’ paws from the skin burns that can result from the salt used to de-ice winter streets and sidewalks. Created with the help of veterinarians, the product was successful at both protecting their paws as well as eliminating the risk to their health from ingestion of traditional ice melt products.

Unfortunately though, Morton Salt wasn’t as successful at preventing the product’s packaging from damage. The packaging for Safe-T-Pet Ice Melt, an 8-lb handled high-density polyethylene container, had a closure that sat above the shoulders of the bottle but did not cover the entire top of the bottle. Because of this, when other bottles were stacked on top of the container, the top load would cause crushing in the shoulders, resulting in quality issues and returns. In addition, the handle was not ergonomically friendly, making it difficult for some consumers to comfortably pour the product from the heavy container.

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