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Coconut water puts a face to the name

Special-edition packaging for Harmless Coconut Water features two of the company’s Thai farmer partners and provides an infographic that explains what makes the company ‘harmless.’

There are two label designs, each featuring a different Thai farmer: Yotin Ongthong and Jiraporn Malapirom.
There are two label designs, each featuring a different Thai farmer: Yotin Ongthong and Jiraporn Malapirom.

Harmless Harvest, a San Francisco-based company offering organic, Fair for Life-certified coconut water sourced from Thailand, has introduced special-edition packaging that highlights two of its Thai farmer partners. Harmless Harvest was launched in 2009 with the goal of creating a positive impact on the world through its business. Company CEO Giannella Alvarez says Harmless Coconut Water is the first to receive the Fair for Life certification, which combines strict standards for social accountability and fair trade for socially responsible companies. It ensures that a company is committed to paying fair prices for goods as well as supporting the wellbeing of local communities. Harmless Harvest’s limited-edition packaging brings that message home.

“We were inspired to tell the story of our farmers who make our product possible,” says Alvarez. “There is so much happening behind the scenes to make our Harmless Coconut Water. We wanted to share the story of our famers and the progress of our Fair for Life initiative with our consumers.”

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