Since 1963, the Lociano family has been serving up refreshing syrup-covered, shaved-ice treats, first from a small stand in New Orleans and now to more than 5,000 stores in 25 states. Its Sno-Balls To-Go product, a grab-and-go, prepacked, 1-pint carton of shaved ice in a variety of flavors, was introduced in 2011. The product was a hit, but its packaging presented problems. Because it did not always close properly, the paperboard carton caused the product to leak or become dry. In addition, the print quality needed improvement.
To find a solution, Sno-Balls contacted plastic packaging supplier Berry, which recommended the use of in-mold labels provided by Verstraete IML. “In-mold labels are extremely resistant to moisture and major temperature fluctuations,” explains Peter Paelinck, Business Development Manager for North America at Verstraete IML. “This makes them a perfect label solution for plastic packaging for frozen and refrigerated products. In-mold labels are also highly resistant against scratches, tears, and wrinkles, and the print quality is exceptional. The offset-printing technique guarantees high-resolution images in up to eight colors.”
