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Air freshener line gets contemporary redesign

Renuzit Pearl Scents air freshener line aims to double as home décor with clear, PET container.

Pw 185683 Renuzit 3 Sm 1

Henkel Consumer Goods believed its Renuzit Pearl Scents odor neutralizer/air freshener line had the potential to own its category.

Sensing an opening, Henkel asked Berlin Packaging’s Studio One Eleven design group to invigorate the next evolution of air freshener package design. Targeting female consumers, Henkel wanted a product attractive enough for shoppers to not only purchase, but to also proudly display in their home or workplace.

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