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Beer concentrate in unique thermoform

An innovative craft beer concentrate that lets consumers “make” their own beer is getting a big boost from recently developed packaging technology.

Unique Snapsil thermoform for beer concentrate.
Unique Snapsil thermoform for beer concentrate.

Technical Help in Engineering and Marketing, otherwise known as T.H.E.M., a leading provider of flexible packaging solutions, is providing contract packaging services for the introduction of a line of innovative craft beer concentrates from the Foxboro Brewing Company of Foxboro, MA. T.H.E.M.’s NJ-based facility provides contract manufacturing and packaging services for a number of global consumer brands and retailers in the form of flexible stick packs, pouches, and other single-use flexible packaging formats. In this particular case, it’s the Snapsil® easy-open portion pack that’s used by Foxboro.

“We are extremely pleased to be working with Foxboro and Snapsil, two leading innovators in their respective industries,” says Neil Kozarsky, CEO and President of T.H.E.M. “This is a great example of how collaboration between consumer-savvy brands and inventive technology can generate marketplace opportunities.”

A search for the ideal packaging solution led Foxboro to T.H.E.M., who promotes the Snapsil (snapsil.com) technology to North American-based consumer packaged goods (CPG) customers. Snapsil has developed a range of creative dispensing designs, enabling simple and controlled product release for a variety of unit-dose and single-serve consumer products. The unique packaging format was introduced and initially offered through several U.S.-based providers. Today, T.H.E.M. supports its exclusive North American Snapsil partnership with product evaluation, testing, and contract packaging services.

Recently introduced to consumers, Foxboro Western Spirited Brew Concentrate is an American Lager, and the first in a line of four varieties that includes Dockside Pale Ale, Iron Horse Amber Ale, and Foxboro Heritage, a traditional pilsner. Each will be available in 50-mL Snapsil packs, either individually or in a four-pack box. The proprietary brewing process uses the samenatural brewing ingredients as regular beers and ales without heat reductiontopreserve the full flavor profile. Combining the brew concentrate with ten ounces of carbonated water produces a ready-to-drink 12 oz. beverage. The product may be used with Kohl+Frisch Sparkling Beverage Systems, SodaStream® Sparkling Water Makers, or any sparkling bottled water.

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