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Packaging trailblazer is first again

The Swedish company Gooh (short for good and healthy) was the very first company to adopt the Micvac microwave pasteurization method when it launched a range of premium chilled ready meals with extended refrigerated shelf life.

Two-compartment tray is a first in microwave pasteurization category.
Two-compartment tray is a first in microwave pasteurization category.

Now they‘re first again, launching new premium recipes in a two-compartment tray. (For details on the first launch, see http://www.packworld.com/package-feature/shelf-life/microwave-pasteurization-puts-ready-meals-where-consumers-want-them)

There will be two new recipes, Chicken Red Curry and Chicken Garam Masala, and the products became available in the shops in Sweden from 11th April.

“We’re very happy to be able to launch this new range of products on the Swedish market,” says Anna Barrner, Nordic Marketing & Innovation Manager – Ready To Eat at Lantmännen. “These new recipes reflect our wish always to serve the best quality and taste, but it also provides a new eating experience as the rice and chicken are separated in two compartments. We know that consumers request this kind of meal.”

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