Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Personalized packaging at its best

The affection fans feel for Diet Coke is truly unique, but next month, thanks to the power of digitally printed full body shrink labels, fans will have another reason to swoon over their favorite no-calorie beverage.

Endless variety thanks to digitally printed labels.
Endless variety thanks to digitally printed labels.

For the first time the great taste of Diet Coke will be available in millions of unique package designs with the launch of the Diet Coke IT’S MINE program. The innovative initiative, a continuation of the brand’s Get A Taste campaign, launches February 1.

The IT’S MINE program also marks another first for the U.S. brand’s history – the introduction of the Diet Coke 12-oz. glass contour bottle, available for a limited time. Millions of one-of-a-kind, vibrant designs featured on the bottles’ labels mean no two are the same – just like the fans who enjoy Diet Coke.

"The launch of the IT’S MINE program is a continued celebration of our fans’ unique, steadfast love for the delicious taste of Diet Coke,” says Rafael Acevedo, Group Director, Diet Coke, Coca-Cola North America. "Through a robust, integrated national program, we’re inviting fans to choose from millions of unique Diet Coke designs, selecting the one they feel is uniquely their own.”

Diet Coke partnered with HP Inc. to leverage their innovative HP Indigo digital printing technology as part of design development and bottle production. First, Diet Coke created 36 ‘base’ designs inspired by the bubbles, fizz, taste and spirit of Diet Coke. Then, through HP’s software, the base designs were used to automatically create millions of entirely new graphics on full-body shrink sleeve labels. The name of the label converter involved is not being made available at this time.

Fans can purchase their very own Diet Coke IT’S MINE bottle, while supplies last, at major retailers across the country. In addition to the Diet Coke 12-oz. glass bottles, a select number of patterns will also be available on 7.5-oz. mini-cans, 8.5-oz. aluminum bottles, 12-oz. and 16-oz. cans and 500 mL and 20-oz. PET bottles.

2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO