Produced by Ardagh Group, the bottles gained the world’s most pre-eminent packaging accolade for their use of enhanced printing techniques to represent the work of six distinguished contemporary European artists. They are printed in HD dry offset with sharp screens on a metal base at Ardagh’s specialist facility in Beaurepaire, France. The application of solid covering colours on brushed transparent metal effects and gold tones help to convey the brand’s approach to use modern culture to attract consumers, and particularly a younger and influential target audience, throughout the more than 60 countries where the beer is sold.
“Working with Warsteiner our aim has been to create a strikingly beautiful bottle that would appeal to their existing and new customers everywhere, and we are delighted to receive such international recognition from packaging experts throughout the world,” says Woep Möller, Chief Commercial Officer at Ardagh’s metal division.
The World Packaging Organization is a non-profit, non-governmental, international federation of national packaging institutes and associations, regional packaging federations, and other interested parties including corporations and trade associations.
WorldStars are presented only to those packages that, having already won recognition in a national competition, are compared by an expert panel of judges to similar packages from around the world. Awards are based on the judges' consensus that a package is superior in its own right and better in its class in execution or innovation by comparison.