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Beet branding extends to juice

Love Beets introduces new PET bottles for its established beet beverages and a glass container for an organic launch, with graphics consistent with its ready-to-eat beet packaging.

Love Beets juice in PET bottle
Love Beets juice in PET bottle

Unveiled in fall 2014, new branding for the Love Beets line of all-natural, ready-to-eat beets injected a burst of color and whimsy into the product packaging to highlight the vegetable’s superfood status and make it more approachable (see pwgo.to/1455).

In this same vein, in early 2015, the Philadelphia-based purveyor of beet products introduced new PET packaging for two established beet beverages, and launched new Organic Beet Juice in a glass bottle that showcases the product’s premium, healthy attributes.

Says Love Beets Vice President of Marketing George Shropshire, “The logo, font, and overall ‘look’ for the bottles were designed by New York City-based design agency Pentagram. They were designed in conjunction with our ready-to-eat beet products so that there would be a visual aesthetic and consistency within the entire Love Beets product range.”

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