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Clear package protects, promotes encryption device

The new Enigma high-security thumb drive-sized encryption device uses a clear plastic tray-and-sleeve system that offers tamper-evidence and plenty of space for graphics.

Enigma high-security thumb drive-sized encryption device
Enigma high-security thumb drive-sized encryption device

Measuring roughly the size of a thumb drive, the new Enigma hardware encryption and decryption device from Erie, CO-based BlackSquare Technologies fits easily in the palm of the hand. But for maximum shelf presence and tamper-evidence at retail, this patented USB device demanded packaging that could provide ample space for an impactful brand message as well as reliable locking technology.

The Enigma—scheduled at presstime for an early February 2015 launch—is designed to encrypt files and folders on a computer or external drive, or in the cloud. Once files are encrypted with Engima, no one can decrypt that data without the Enigma device and a customer-selected password. Says BlackSquare founder and President Robert Fleming, “We offer military-grade encryption to the personal or SMB [Server Message Block] user. Add to this high level of security the fact that our products are very simple to use, and we think we’ve built something that’s pretty cool, which can be used by anyone.”

These are the brand attributes that BlackSquare wished to convey through its retail packaging. For the package’s functional and aesthetic advantages, the company chose the Klearfold® Keeper system (see pwgo.to/1387) from HLP Klearfold. “We considered many forms of retail packaging, but we chose to work with the HLP folks, who presented a simple, two-tab, lock-and-open clamshell and a slipcover where all of the artwork could be screened,” says Fleming. “We also liked that the packaging solution is made of recycled plastic.”

Two-component system
BlackSquare is a startup company that launched in 2013. “We are a young company finding our way into the B2C and retail markets here in the U.S. and Canada,” explains Fleming. Therefore, its unique and timely product needed to pack a powerful punch on-shelf to catch consumers’ attention and immediately communicate the product’s purpose.

The Klearfold Keeper is a two-part packaging system that comprises a clear plastic sleeve designed to lock to a vacuum-formed tray or clear plastic clamshell. The trays and clamshells are fabricated to conform to the shape of the product and to the desired cross-sectional package profile.

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