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Tissue box designs encourage self-expression

To excite consumers’ creative side, fashion designer Betsey Johnson creates bright and bold graphics in four themes for Kleenex brand facial tissue.

The Kiss Me design is sprinkled with floral and sealed with a kiss from Betsey.
The Kiss Me design is sprinkled with floral and sealed with a kiss from Betsey.

Kleenex brand facial tissue has introduced a new line of package designs created in partnership with fashion designer Betsey Johnson. Says Kleenex, the Ready to Care Collection, which includes a mix of bold, eye-catching designs, transforms a multifunctional product into a must-have statement piece that excites consumers’ creative side, inspiring new uses for the product and packaging.

“I am so excited to announce my product collaboration with Kleenex brand—our designs are bright, bold, pretty, and punk! The product assortment is perfect for all of my Betsey babes,” says Johnson. “I’ve always loved the product, but this line is about more than just the tissues—the boxes are perfect to hold makeup brushes, and the wallet packs can hold all of your cards! I can’t wait for everyone to get their hands on this rockin’ line.”

Kleenex says it worked closely with Johnson to marry her vibrant designs with the soft and practical tissue to deliver a unique product meant to inspire personal expression—from consumers customizing boxes with their chic touch, to giving them new ways to share Kleenex brand products in their lives, whether at home or on the go.

“It’s evident that Betsey Johnson really cares about creating a product that makes people feel good about themselves and helps them make a statement, which aligns with the priorities that we have as a brand,” says Eric Higgs, Brand Director, Kleenex. “Our collaboration with her has given us an opportunity to offer designs unlike anything we’ve offered before, in an effort to inspire people to start thinking differently about facial tissue and using it in ways that they never thought of before.”

The new line includes the following package designs:

  • Zip It: A bold design featuring Betsey’s most wild prints.
  • Kiss Me: A design is sprinkled with vintage floral and sealed with a kiss from Betsey.
  • I Heart Betsey: Consumers can channel their inner flower child with this design.
  • Seeing Spots: This print brings an animal magnetism to a room’s décor. It’s a classic Betsey print designed for the rocker and the feminine customer.
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