Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Shaker-style bottle serves up fun beverages for non-drinkers

For those who don’t drink alcohol, being the partygoer carrying a bottle of water among those enjoying colorful drinks in swanky glasses can dampen the party experience.

Pw 80983 Mocktails Group2

That was Bill Gamelli’s thinking when he conceived the idea for Mocktails—a line of colorful, exotic-looking non-alcoholic drinks that can be shaken and served from a reusable cocktail shaker into those same fancy cocktail glasses, providing non-drinkers “Drink Alternatives with Style.”

“Almost half of all U.S. adults are non-drinkers,” says Gamelli, President of Wenham, MA-based Mocktail Beverages, Inc. “Even those who do drink alcohol will occasionally abstain. We wanted to offer these people the chance to enjoy a party or special occasion without feeling ‘different’ because they weren’t drinking. For Mocktail Beverages, these people constitute a significant untapped consumer group.”

Mocktails also appeal to those who do enjoy alcohol, as alcohol can be added to the beverage before it is served. Therefore, both drinkers and non-drinkers alike can benefit from Mocktails’ all-natural, healthy ingredients.

To enhance the special-occasion feeling, Mocktails are packaged in colorful, 21-oz cocktail shakers, each containing 18 oz of beverage, or four servings. The consumer opens the bottle, adds ice—and alcohol, if desired—applies the shaker top, shakes the bottle to cool the drink, and then serves.

Mocktail Beverages worked closely with TricorBraun to develop the product packaging. Supplied by TricorBraun, the custom shaker body is glass, which Gamelli says was chosen for several reasons: Consumers view glass as an upscale packaging material, which reflects positively on the product, and glass lets the consumer see the beverage through the package.

Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
REGISTER NOW AND SAVE
Break out of the ordinary: see what’s new in packaging & processing!
Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Pharmaceutical Innovations Report