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Slimmer jar packs a confectionery punch

A narrow jar that loses none of the on-shelf impact of its larger predecessor has been created for Tangerine Confectionery, based in the Yorkshire region of England.

New PET jar has great shelf impact.
New PET jar has great shelf impact.

The injection-moulded 3.6-L PET jar, made by RPC Containers Blackburn in a custom mould, is the same height as a 4-L version, meaning it carries the same on-shelf presence. Tangerine, the UK’s leading sugar confectionery manufacturer, has switched its Taveners traditional sweet shop range and Jameson’s high-quality chocolate-covered confectionery to the new, classic-style container, which has been specifically developed for Tangerine’s cash and carry customers. Its glass-clear appearance highlights the colourful, high-quality product within, and the wide neck for easy dispensing uses a 105-mm black cap supplied by RPC Halstead.

“We’ve been really impressed with the response from the RPC team following our brief for the new jars," says Sarah Brown, Senior Brand Manager at Tangerine Confectionery. “They feature a more traditional style, which we think will really appeal to the wholesale market, while also offering retailers great value for money. We’ve worked with RPC on a number of projects now and look forward to working with the team in the future to develop further new packaging solutions for our products.”

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