Labels help launch new bottled water

Developed by Imperial Spring Water, the non-alcoholic Tipsy® Water range includes flavors such as gin and tonic, whiskey and cola, rum and cola, and pastiche. The 750-mL and 330-mL glass bottles are encased in a distinctive seven-color, PET shrink sleeve from Clondalkin Flexible Packaging Bury, formerly Chadwicks.

Peter Lynch, Creative Director for Imperial Spring Water, explained: "There's a number of non-alcoholic drinks in the market place, but Tipsy® Water is aimed at filling the gap of an alcohol-free drink that has global appeal and availability. We've spent three years developing the concept, and the branding was particularly important. Clondalkin Flexible Packaging Bury's shrink sleeve solution offered us the high-end, quality feel that we needed for the range, which we believe will appeal to an international audience. They were able to produce the sleeves quickly and had the origination resource and capability to brand the bottles exactly how we wanted."

Tipsy® Water has no added sugar and no artificial colouring and is made from natural spring water with natural flavors.