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Packaging sets antacid product apart

With an estimated 25 million people in the United States suffering from heartburn and indigestion daily, Relief OTC™ set out to create a fast-acting liquid antacid to help these consumers.

Secure seal and great shelf impact.
Secure seal and great shelf impact.

Relief OTC™ is an FDA-compliant, over-the-counter antacid that combines proven ingredients in a convenient portable bottle. Taken only when needed, Relief OTC™ gives consumers a clear, great-tasting liquid that provides instant pain relief while other brands competing in this market offer thick, chalky solutions.

With recalls of several popular antacids in this $7.6 billion industry, many consumers are switching to different brands. There are many attributes that consumers seek when shopping for an antacid product. Research has shown that heartburn sufferers are looking for something that is fast-acting, with few or no side effects and easy-to-use. Relief OTC™ kept all of this in mind when working with Mold-Rite Plastics and TricorBraun to design their unique, innovative packaging.

In an effort to offer an easy solution for customers, the Tummy Company worked with the packaging experts at TricorBraun to develop a unique custom package that would work with a Lift N’ Peel® liner from Selig Sealing Products and be tamper-evident. After evaluating closure options and realizing the added benefits of production line efficiencies and compliance with the Lift N’ Peel liner, TricorBraun designers selected Mold-Rite Plastics’ 33 mm ribbed side, smooth top continuous thread closure to complete the package.

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