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Bowser Beer for Dogs mimics longneck beer bottles

A broth-based beverage for dogs, Bowser Beer in 12-oz amber PET bottles is made for ‘beer drinkers and dog lovers who do almost everything with their dogs.’

Pw 67289 Bowser Beer Pack 1

For dog owners who love to spoil their canines, Bowser Beer from 3 Busy Dogs, Seattle, WA, has emerged as a popular pet product that has enjoyed strong national growth. Sales for the fun and healthy drink alternative—packaged in lightweight, shatter-resistant 12-oz PET bottles from Amcor Rigid Plastics—have tripled in the last three years.

The explosive growth for the non-carbonated, non-alcoholic drink, created by founder Jenny Brown in 2008, mirrors the strong demand for pet products across the U.S. “The product just resonates with beer drinkers and dog lovers who do almost everything with their dogs,” says Brown, a dog-loving entrepreneur who started her business first making healthy dog pretzels. “People take their dogs everywhere and do everything with them, and they want to treat them and include them in their life.”

Indeed, pet owners today consider their pet a member of the family, and like they do for other family members, owners have become more concerned about the health and well-being of their pets. The growing bond between humans and animals and the heightened concern about pet health continues to drive the market for pet food and other novelty items like Bowser Beer.

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