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Bottles double as learning tools

In launching a healthful beverage choice for families with children, Drink Blocks LLC of Ladera Ranch, CA, opted for containers that become both a collectible toy and a bilingual learning tool.

HDPE bottles double as language learning tools.
HDPE bottles double as language learning tools.

Available in three flavors, apple, fruit punch, and orange, these naturally-flavored waters include zero calories and zero sugar. Each bottle features patent-pending molded-in interlocking nubs and grooves on both sides that connect securely with other Drink Block bottles to let children build almost anything they can imagine. At the same time, the bottles’ attractive colorful bilingual labels feature licensed television characters––like the Disney Channel’s Chuggington, which airs on Disney Junior television––and words, numbers, and letters in both Spanish and English. The labels give children the opportunity to learn as they play.

Drink Blocks President and CEO Tom Weiss describes his unique product as  “Hydration for the Imagination,” and declares it “Parent approved and kid desired.”

“Because producing the interlocking and connecting features on the Drink Blocks bottles was difficult,” he adds, “we had to choose a packaging partner that could meet that challenge. TricorBraun was a critical partner, with the experience to bring the final package concept to life.”

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