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Technical printing techniques benefit Advil's carton

For its new fast-acting Advil® Film Coated Tablets, Pfizer Consumer Healthcare enlisted Clondalkin Pharma & Healthcare, Guaynabo, Puerto Rico, to produce premium packaging that employs technical printing techniques.

Pw 59388 Clondalkin Advil

The product is formulated with a unique Advil Ion Core™ technology and an ultra-thin shell to absorb quickly and work faster for headaches, muscle aches, toothaches, menstrual cramps, back pain, and aches and pains associated with the common cold.

The design elements created by the Pfizer Consumer Healthcare Package Design and Development Team drew on Clondalkin’s technical expertise in Puerto Rico by incorporating a unique soft-touch matte varnish, UV high gloss, foil stamping, printed foil, and embossing on the carton.

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