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Winery selects label with alternative barrier coating

Ste. Michelle Wine Estates will transition to a pressure-sensitive paper label with a mineralized coating for its white wine that provides a high barrier for wet conditions.

Ste. Michelle Wine Estates of Woodinville, WA, has announced it is planning to transition to the EarthLabel™ adhesive label from Smart Planet Technologies, Inc. for its Snoqualmie white wine brand in the first quarter of 2014.

Originally developed for Ste. Michelle Wine Estates, EarthLabel utilizes a barrier coating between the paper and adhesive to provide a protective moisture barrier for wet conditions. EarthLabel incorporates EarthCoating®, an alternative to a 100% PE barrier coating that provides improved barrier performance while reducing plastic content.

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