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Dip snacking and serving made easier with new guacamole packs

Wholly Guacamole dips launch in an easy peel-and-serve tray and in a 100-calorie mini cup, providing consumers with more convenient serving and snacking options.

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Avocado sales are skyrocketing, and guacamole- and salsa-dip company Fresherized Foods, Fort Worth, TX, is capitalizing on this trend, with new packaging formats that make it easier for consumers to serve and to snack on its all-natural Wholly Guacamole brand dips. The new formats include an easy peel-and-serve tray in 8- and 16-oz sizes, and a 100-calorie cup for single-serve, on-the-go snacking.

“Last year, AC Nielsen found avocado sales increased an incredible 34 percent,” says Tracey Altman, Vice President of Marketing at Fresherized Foods. “What that means to us is that we must work to meet the demands of consumers who are changing how much they use avocados and the ways in which they enjoy them. So of course, new packaging is a top priority for us.”

The phenomenal growth in avocado sales can be traced to several consumer trends, such as an increase in snacking, a desire for fresher, healthier foods, and a greater interest in ethnic ingredients and flavors. “The [avocado] product is also available year ’round,” adds Altman.  

In the mid-90s, Fresherized Foods pioneered the use of High Pressure Pasteurization (HPP) for guacamole to preserve its all-natural product without heat or chemicals. HPP is a pressure-based process that pasteurizes product post-packaging. Fresherized Foods’ most recent retail pack comprised a squeezable film pouch in 7- and 14-oz sizes. The peel-and-serve tray was created in response to consumer requests for an easy-to-open package. “The plastic tray makes it easy for dipping, as consumers don’t need to squeeze the product into a bowl,” says Altman.

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