Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

New Danone yogurt pack serves up a slice of summer

Sun-drenched, flavor-bursting graphics differentiate Danone UK’s new limited-edition Activia Summer Specials yogurt line.

Pw 53573 Danone Summer Special Rp Top

Adding a seasonal twist to its line of Activia-brand yogurts, Danone UK has introduced three varieties of Summer Specials in “a sun-drenched, flavor-bursting pack design,” relates Alan Gilbody, Creative Director for Slice Design Ltd. Slice was asked by Danone to design graphics for the limited-edition, fruit flavors that would have great shelf stand-out and clear differentiation from the core image.

Starting with established Activia graphic design elements, Slice retained the green brand color and the logo, as well as the overall layout of the package design, Gilbody explains. Differentiation came in the form of bold, fresh fruit photography, ripe with color, depicting moisture-drenched raspberries and pomegranates, pineapples and coconut, and lemon and lime slices, for Sunkissed Raspberry & Pomegranate, Exotic Pineapple & Coconut, and Refreshing Lemon & Lime varieties, respectively.

Emanating from the fruit images are rays of sunshine, in white and in hues of summery yellow. “While keeping the distinctive Activia brand color, we played with the theme of light to create a warm, summery feel and to force differentiation from the core range,” Gilbody adds.

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability